BELARUSIAN DELICACIES PRESENTED AT GULFOOD 2021
The Belarus Pavilion is featured at Gulfood 2021 – the key annual trade show of food products and beverages, held in Dubai, UAE, in February 21 – 25. The organizer of the exposition is «Belinterexpo» - exhibition company of the Belarusian Chamber of Commerce and Industry.
The Gulfood exhibition is one of the most representative displays of the achievements of the global food industry. Every year, about five thousand companies from 85 countries participate in the exhibition, and the number of visitors is about 100 thousand people from all over the world.
The national pavilion of Belarus is held at the exhibition in Dubai for the sixth year in a row under the unchanged slogan «Belarus - a taste of nature». In 2021, the area of the Belarusian exposition has increased by one and a half times, including the stands of 25 exporting companies of meat and dairy products, poultry and eggs, grocery and confectionery products.
This year the Belarus Pavilion is presented in a hybrid format: the organizers have created an online platform, where virtual stands of the participating enterprises are presented. On this platform, visitors can see who is currently present at the stand, what kind of goods and products are presented, contact company representatives, make an appointment, and follow the news of the event online. The platform is available at: https://www.belinterexpo.by/gulfood2021/
The business program of the Belarusian delegation, in addition to working directly at the exhibition, includes participation in a business briefing organized by the Dubai Chamber of Commerce. There will be consultations with the Dubai Exports agency, participation in the Gulfood Innovation Summit conference, negotiations with the UAE Agency for Standardization and Metrology, presentations and negotiations with representatives of retail chains and importers from dozens of countries around the world.
The representative Belarusian delegation, headed by Vladimir Ulakhovich, the Chairman of the Belarusian Chamber of Commerce and Industry, includes Igor Brylo, the Deputy Minister of Agriculture and Food of the Republic of Belarus, Alexander Yakovchits, the Deputy Chairman of the concern “Belgospischeprom” and representatives of top-management of Belarusian enterprises.
The enterprises have international ISO certificates of quality management system and food safety, and the products demonstrated at the exhibition have Halal certificates. A number of them are already operating in the Persian Gulf market, the rest are arriving in the UAE in search of reliable partners.
DAIRY PRODUCTS
The enterprise Molochny Mir presents premium products made from extra grade milk, a new line of soft cream cheeses and curd cream, sterilized milk in a new pack with a 1 year shelf life in different volumes (0.5-1 l), sweet cream butter in large packaging up to 2 kg, as well as cheeses, cream, ice cream and dry demineralized whey. The Molochny Mir brand is represented on the UAE market and well known in 35 countries: Japan, Azerbaijan, Syria, Saudi Arabia, China, Vietnam, Singapore and others.
Top quality dairy products – milk, cream, cheese, butter and milkshake are displayed by the plant “Molochny Gostinets”. Butter cream 33% fat contains macro- and microelements: zinc, calcium, copper, potassium, sodium, iodine, magnesium, phosphorus.
The company “Babushkina krynka” showcases milk powder and dry demineralized whey with 24 months shelf life. This shelf life depends on the specifics of the technological properties of the products and the environmentally friendly paper bags in which the products are stored. The paper promotes proper air flow. The milk feature, which is presented at the exhibition, is in its long shelf life – 9 months. This is achieved through the Tetra Pak packaging, which keeps the milk fresh and easy to open. At the production stage milk is sterilized. It helps to save the optimal amount of bacteria. The consumer is able to find milk with both low fat content (1.5%) and high (6%).
Canned milk by the plant “Rogachevsky MKK” is already available in UAE stores. Butter, cheese and sterilized drinking milk in TBA packaging with 9 months shelf life are displayed in the exhibition.
Fat filled whey powder, fat weight content from 20 up to 55 % is the new product, showcased by the company “Primemilk”. The product is able to dissolve in 8 seconds in cold water. At the exhibition will be demonstrated fat filled whey powder “INCOFAT-1” and non-dairy creamer on vegetable basis intended for food use; fat filled whey powder intended for animal feeding.
The company “Bellakt” presents a wide range of high-quality milk products for babies and mothers: infant milk formulas, specialized medical infant nutrition formulas, formulas for healthy feeding of babies, nutrition for pregnant women and nursing mothers, formulas for feeding of infants in case of intolerance to cow’s milk protein, lactose and cereals. The high quality is ensured by a multi-stage laboratory control system and closed production process.
MEAT PRODUCTS
Natural canned meat from beef with the addition of rice, pearl barley and buckwheat porridge, boneless beef meat will be offered by one of the leaders of the meat-processing industry of Belarus "Slonim Meat Processing Plant", whose product range includes more than 300 items.
The "Grodno Meat Processing Plant" will demonstrate dry-cured sausage from selected beef, made according to exclusive Italian recipes, as well as raw smoked sausage with prunes. The enterprise produces 1200 tons of beef monthly, sells 3000 tons of sausages and smoked meats, more than 500 tons of semi-finished products.
"Pinsk Meat Processing Plant" will demonstrate the boneless cut of beef; beef on the bone and in cuts. These products are in high demand in the markets of near and far abroad.
EGGS AND EGG PRODUCTS, POULTRY
“Soligorsk Poultry Plant” showcases eggs with a reduced cholesterol content; multicolored eggs from free-range domestic hens; eggs with a magnet inside the packaging for the most curious buyers; washed and disinfected eggs; chicken and quail eggs, enriched with selenium; quail meat (frozen and smoked).
CONFECTIONERY AND BEVERAGES, GROCERY, CEREALS
The flagship of Belarus food industry – the concern “Belgospischeprom” – will present developments of Belarusian technologists.
The exhibition will demonstrate rapeseed oil – a healthy and unique product, is a source of essential fatty acids, contains a large amount of vitamin E. The value of rapeseed oil is in its rich polyunsaturated fatty acids which help to strengthen the blood vessels walls and reduce cholesterol level in the blood.
Also there is a chocolate that meets high international standards: the composition contains natural cocoa and a minimum amount of sugar. A line of juices and nectars from natural vegetables and fruits is presented. Own gardens and raw material zones allow to control the entire production process: from berries to packaging.
Confectionery Factory “Vitba” will demonstrate mini wafer rolls, corn and multi-grain flakes, wafer rolls without palm oil (fat), breakfast cereals with jam filling, extruded bran, wafer rolls. A feature of the technology for the production of breakfast cereals is the short-term exposure to high temperature and pressure on raw materials, due to which the finished product preserves the nutritional value of the original cereal raw material to the maximum.
Abdel Rahman Al Hosani, Director of the Export Services Department of the State Agency for Export Development of the UAE marked that belarusian manufacturers could tap into the logistics potential of the Emirate of Dubai to supply their products to the UAE and reexport them to other African and Asian countries.
Previous year we supplied dry dairy products to the Arab Emirates market, cottage cheese, yoghurt and milk – this was the largest export block. I hope that this year we will increase it including through the supply of poultry and beef – said Alexei Bogdanov, the head of the Main Department of Foreign Economic Activity of the Ministry of Agriculture and Food of the Republic of Belarus.
The Belarus Pavilion is organized by Belinterexpo – the Exhibition Company of the Belarusian Chamber of Commerce and Industry. The event is supported by the Embassy of the Republic of Belarus in the United Arab Emirates, the Ministry of Agriculture and Food of the Republic of Belarus and the Belarusian state food industry concern “Belgospischeprom”.
