THE EXHIBITION "MADE IN BELARUS" IS:
- large-scale business event focus on the economic outcome;
- significant event in business life of Ukraine;
- leading Belarusian brands and influential Ukrainian businessmen;
- multi-level advertising campaign (advertising, Internet, radio, media, direct marketing and call centres);
- best pavilions of the main exhibition center of Kiev;
- effective, individual design with elements of national symbols;
- marketing and informational support to Belarusian exporters;
- public authorities and business unions support;
- business events, cultural program;
- convenient platform for effective work (presentation and meeting area, catering, wifi);
-solution of presentation and organizational issues (print, photographers, promoters, transfers, tickets, etc.)
The first exhibition of such format was held this year in August in Astana. The exhibition was massive: there was more than 70 local companies, and 40 of them — were known food manufacturers. Business events, cultural program and large-scale advertising and information campaign in the media accompanied the forum: accreditation on the exhibition received 80 representatives of mass media. In the opening ceremony of "Made in Belarus. Astana" have taken part the Prime Minister of Belarus Andrei Kobyakov and the Prime Minister of Kazakhstan Bakytzhan Sagintayev.
There were signed more than 30 contracts and agreements during the exhibition “Made in Belarus”. Contracts in Kazakhstan for Belarusian tractors (3000 pieces), motor vehicles (not less than 50 units for more than $2 million), jewelry, food.
An exhibition of Belarusian producers "Made in Belarus.Kiev" will be held from 10th to 14th April in Kiev. This event is expected to become the largest and most expected exhibition event of the Republic of Belarus in Ukraine.
Leading Belarusian brands in the fields of machine building and petroleum chemistry, transport and logistics, agriculture and food, wood processing and building materials, light industry, medicine and pharmaceuticals, information technologies, and tourism will be represented at the IEC in Kiev.
The exhibition "Made in Belarus.Kiev" will become a comfortable platform for joint work of exhibitors and visitors: a general presentation area, a meeting area, business and cultural events, Wi-Fi. A broad advertising and information campaign will accompany the exhibition.
The Ukrainian market is one of the main trade vectors for Belarusian producers. In 2016, the trade turnover exceeded USD 3.8 billion. More than five thousand Belarusian and Ukrainian companies are taking part in the trade.
Household appliances, food, cosmetics, knitwear under "Made in Belarus" brand are quite familiar to Ukrainian consumers. Kiev is a traditional buyer of Belarusian cargo and passenger vehicles. Since the beginning of 2017, the Ukrainian capital fleet of motor vehicles was replenished with twenty city buses produced by MAZ. The delivery of another 80 pieces of equipment is planned.
"Our turnover is growing. Belarusian enterprises need to make their way to the Ukrainian market, display the equipment and demonstrate its operation. Our advantages are: price points, reliability and quality. The potential is great, and it is imperative for us to take advantage of this. I think that in 2019 we should reach USD 8 billion of turnover. If we combine Belarusian and Ukrainian subsidies, we will have a chance to increase the supply of our tractors, combines and other equipment by several times. In Ukraine, a tractor fleet of about 200 thousand tractors is worn out by 90%. According to our estimates, each year our partners need to update up to 20 thousand units. So far, we are supplying 3-3.5 thousand. I think the supply can be increased by 3-4 times, "Deputy Prime Minister of Belarus Vladimir Semashko said.
The organizer of the exhibition "Made in Belarus. Kiev" is the Belarusian Chamber of Commerce and Industry, the exhibition operator is the unitary enterprise Belinterexpo.
According to the results of the first half of 2017, Ukraine took the second place among all trade partners of the Republic of Belarus in terms of commodity turnover and export, the fifth place in terms of imports. The total turnover amounted to USD 2 072.9 million, which is 21.4% higher than for the same period in 2016.
The main positions of the Belarusian export are: food products, ferrous and non-ferrous metals, mineral products, machinery, equipment and vehicles.
To achieve the turnover of USD 8 billion, the following volumes of mutual deliveries of goods are offered: food groups of goods, sugar, tractors and truck tractors, hosiery, oil products, potash fertilizers, tires, chipboard, cement, ethylene polymers and others.